How I Repurposed Old Videos into Viral Reels for a Slow Fashion Brand

An Case Study in Content Repurposing for Instagram

Jenessa Stark
6 min readSep 15, 2022

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In early 2022, The Endery’s thriving social presence was beginning to show signs of tapering off due to changes within Instagram, namely the prioritization of Reels. This came at an exciting time for The Endery as they had several fashion partnerships to…

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Jenessa Stark

Freelance copywriter and social media manager. Helping freelancers work smarter so they can earn more.