How I Repurposed Old Videos into Viral Reels for a Slow Fashion Brand
An Case Study in Content Repurposing for Instagram
6 min readSep 15, 2022
In early 2022, The Endery’s thriving social presence was beginning to show signs of tapering off due to changes within Instagram, namely the prioritization of Reels. This came at an exciting time for The Endery as they had several fashion partnerships to…