Steal a social media manager’s swipe file. — With all the time I spend on the Instagram app managing and auditing for clients, I’ve decided to put my scrolling to good use and start sharing tidbits from my social swipe file. If you aren’t familiar with a swipe file, it’s essentially a vision board of all the awesome…

Save time and money while cranking out high-quality content. — The number one complaint I hear about content marketing, including social media marketing, is that it takes a lot of time. This is true, which is why it’s essential to streamline your workflow. Whether you’re managing your personal social media, business’ social media, or have a roster of clients, your…

Not my recipe, just spreading the good word 🍦 — It always surprises me when I meet a plant-based eater who hasn’t heard of “nice cream.” And when I do, it's my cue to let them in on this incredible vegan recipe, which couldn’t be easier to make. The last time it happened was with my friend Sarah. We were…

A scroll through hospitals across the U.S. CAUTION: The social media posts shared this article are graphic, disturbing, and what every American needs to know right now. Consider this your trigger warning. COVID-19 unit nurse Lauren Leander made headline news when she stood with her peers in a silent protest…

They should earn you money, time and respect. — Do deadlines make you sweat? Have you ever been caught like a deer in the headlights when a client asked “when can you have this ready?” Do you procrastinate around them like they’re an achy tooth that needs pulling without novocaine? If the answer to any one of these is…

And how they help me make money writing. — When I was just starting out as a copywriter, I thought I had everything I needed. This included my MacBook, some legal pads, business cards that I’ve used exactly twice, and a whole lot of motivation to take my success into my own hands. Oh, sweet, naive Nessa. It wasn’t…

No more excuses. — I’ve learned in my first six months in business that being an entrepreneur has some serious upsides. You get to set your own schedule and call the shots. You have power over every aspect of your business. With that power comes responsibility. This isn’t really news, but it is, apparently, something us humans need to…