IT’S ALIVE!!!! — I’ve been chipping away at my niche website since mid-December. As you might have guessed from the title of this article, I’m only committing 20 minutes a day to this micro side hustle. I spent several weeks writing three search engine-optimized articles, using Victoria Kurichenko’s SEO e-book as my guide. …

I’m in the writing trenches. — It’s been almost three weeks since I started dedicating 20 minutes every day to building a niche website. The ultimate goal is to monetize it. I even committed this time over the Christmas holiday. I was able to get a WordPress theme set up and do keyword research pretty quickly…

Building in public with zero expectations. — I’ve had a niche website idea for a while. But as a full-time freelancer with a digital course in the works, it hasn’t been a priority. Still, the idea for it pops up when I’m taking a shower, walking my dog, or buttering my toast. (I eat a lot of…

Things I wish I knew from day one in my business. — You see a discovery call pop up on your calendar. Get all in a tizzy. Jump into a Facebook group to tell your fellow entrepreneurs that “YOU HAVE A CALL WITH A POTENTIAL CLIENT COMING UP!!!!” And as the initial rush of adrenaline begins to wear off, you hastily add…

Actionable advice from a freelancer who’s been there. — To: Me From: My client Email body: “Do you have time for a quick chat next week?” I knew what this email really meant: “We’re sacking you. When’s a good time to make it official?” The business equivalent of “We need to talk.” This can be a reality for any…

A four-step formula for setting your rates as a freelancer. — “Charge what you’re worth.” It sounds so harmless. And so wonderful. “Yes, I should charge what I’m worth! So I’ll set my rates at one million dollars!” Why you can’t simply “charge what you’re worth.” I’ve seen countless freelancers get tripped up by this advice. I was right there with them when my business was brand new. I probably spent more…

Why aren’t more freelancers doing this? — I sent a lot of proposals in the early days of my business. A few landed me clients. Most didn’t. Every proposal that didn’t result in work was me working for free. And I am not a “work for free” kinda gal. Eventually, I got fed up with spending half…

An Case Study in Content Repurposing for Instagram — In early 2022, The Endery’s thriving social presence was beginning to show signs of tapering off due to changes within Instagram, namely the prioritization of Reels. This came at an exciting time for The Endery as they had several fashion partnerships to showcase. …

Two are kosher. One is questionable. — You know that feeling when you realize someone has given you an assignment, but they left out an important detail? That’s the feeling social media scheduling apps have given many of us with the roll-out of Reels auto-publishing. This was a much-anticipated announcement as Reels were the only type of…