Get chef-y. Save the planet.

Photo: Max Delsid via Unsplash

Chefs and home cooks are separated into their two respective camps.

Chefs design recipes that can be prepared on a large scale with flair, while cooking at home is more about getting a simple meal on the table before everyone gets hangry.

Recreating a meal you had in a restaurant is often difficult to impossible at home. Plus, who wants to dirty extra dishes just to make the sauce?

But if there’s one thing I learned from years of hanging around in restaurant kitchens, it’s that chefs are masters of waste reduction. …


5 for you, 5 for me.

One bowl. 7 ingredients. Zero fuss.

I pride myself on being a fuss-free cook and baker. While I may enjoy watching shaking hands meticulously crafting tart cages on The Great British Baking Show, that sort of hassle is something I would never spend my time doing.

I’d much rather be eating.

Especially when there’s less than an hour before the rest of the world wakes up and I’m expected to look presentable on Zoom. The yoga pants can stay, but any recipe that involves more than one bowl and ingredients I can find in the pantry with my eyes closed has to go.

Luckily, I have…


Harness the power of odds and ends of nuts, seeds, and dried fruit.

There’s an ongoing joke-slash-debate in the world of food writing about whether or not we really need another cookie recipe. I think Dorie Greenspan has proven we really do need more cookie recipes, thank you very much.

With the cookie argument foiled, it’s time to address the recipe we don’t need another recipe for because it’s not a recipe at all.

The recipe impostor? Bliss balls.

If you haven’t heard of bliss balls, they’re a no-bake snack also sometimes called energy balls or energy bites. Flavors range from safe and simple chocolate peanut butter to tempting and elaborate raspberry lemon…


Save time and money while cranking out high-quality content.

The number one complaint I hear about content marketing, including social media marketing, is that it takes a lot of time. This is true, which is why it’s essential to streamline your workflow.

Whether you’re managing your personal social media, business’ social media, or have a roster of clients, your time is valuable. There are endless pricey software subscriptions out there that promise to make your life easier, but in my experience, they often come with their own can of worms to deal with. Besides, you can often find equivalents for free.

Here are the nine free tools I use…


Not my recipe, just spreading the good word 🍦

The only ingredient you need for this recipe. Photo: Matthew T Rader via Unsplash

It always surprises me when I meet a plant-based eater who hasn’t heard of “nice cream.” And when I do, it's my cue to let them in on this incredible vegan recipe, which couldn’t be easier to make.

The last time it happened was with my friend Sarah. We were on a walk in our neighborhood on a hot, sunny day, and we got on the topic of food. Which, naturally, led into the topic of cool treats for hot days. …


A scroll through hospitals across the U.S.

Photo by engin akyurt on Unsplash

CAUTION: The social media posts shared this article are graphic, disturbing, and what every American needs to know right now. Consider this your trigger warning.

COVID-19 unit nurse Lauren Leander made headline news when she stood with her peers in a silent protest on Monday, April 20th. Dressed in scrubs and donning masks, they faced a crowd at the Arizona state capitol, where they were accused of being fake healthcare workers sent to embellish what “Patriot’s Day Rally” protesters claimed to be a pandemic hoax.

After the event, the healthcare workers faced more…


They should earn you money, time and respect.

Photo by NORTHFOLK on Unsplash

Do deadlines make you sweat?

Have you ever been caught like a deer in the headlights when a client asked “when can you have this ready?”

Do you procrastinate around them like they’re an achy tooth that needs pulling without novocaine?

If the answer to any one of these is “yes, ” this one is definitely for you.

I suppose I used to feel the same way. Having entered college thinking I wanted to be a journalist, I quickly learned the importance of a deadline. …


And how they help me make money writing.

Photo by Brooke Cagle on Unsplash

When I was just starting out as a copywriter, I thought I had everything I needed. This included my MacBook, some legal pads, business cards that I’ve used exactly twice, and a whole lot of motivation to take my success into my own hands.

Oh, sweet, naive Nessa.

It wasn’t long before I started hitting small, albeit time-consuming and annoying roadblocks. Anyone writing for a living knows that time is money, and anything slowing you down has got to go.

I spent so many hours bowing down to my keyboard, second-guessing my word choice, sentence length, and headline selections. Once…


An SOP to help your business survive a public health crisis.

There are times when silence is golden. This isn’t one of them.

Whether you know it or not, your community is watching your business as their world gets turned upside-down from the COVID-19 pandemic. Some brick-and-mortar businesses are going above and beyond to serve their customers virtually. For many others, this isn’t an option due to CDC recommendations and government policy.

The good news is that you can still be present in the lives of those who fuel your business even if your doors are closed.

By showing up online, even in small ways, customers are more likely to remember…


No more excuses.

Photo by Allef Vinicius on Unsplash

I’ve learned in my first six months in business that being an entrepreneur has some serious upsides. You get to set your own schedule and call the shots. You have power over every aspect of your business.

With that power comes responsibility.

This isn’t really news, but it is, apparently, something us humans need to be consistently reminded of.

Jenessa Stark

Sustainable storyteller and ethical eater. 🌍 Content marketing for green businesses. https://bit.ly/3oCVoR5

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